L.A. Live

L.A. Live is a large entertainment complex that is located adjacent to the Staples Center as well as the Los Angeles Convention Center and is within Downtown Los Angeles area located in the South Park District.

L.A. Live was developed by the Azteca Corp, Anschutz Entertainment Group, Wachovia Corp and MacFarlane Partners who are part of an investment firm. There are parts of L.A. Live that was funded by tax deferments that were paid by the taxpayers of Los Angeles. It would take $2.5 billion to construct it and the architectural firm that was responsible for the overall building plan and phase 2 buildings was RTKL Associates that are based in Baltimore.

L.A. Live is made up of 5,600,000 square feet of concert theatres, movie theaters, ballrooms, bars, restaurants, as well as a 54-story hotel and condominium tower that is located on a 27 acre site. In 2008, the complex became home to Herbalife and Anschutz Entertainment Group headquarters.

It also houses Microsoft Square which is 40,000 square feet open air plaza that is considered the central meeting area for L.A. Live. The square has a broadcast venue that has a giant LED screen as well as red carpet sites for special events. The Microsoft Square has hosted WWE SummerSlam Axxess opening event in 2009, which led up to the SummerSlam at the Staples Center. Then in 2010, it became the official red-carpet premiere of The Twilight Saga: Eclipse as well as other various world premieres.

Microsoft Theater which was originally the Nokia Theater is a theatre and music venue that can seat 7100 while Novo which was the previous Club Nokia has a seating capacity of 2300 in an intimate setting for cultural events and live music. This theatre has hosted the ESPY Awards starting in 2008. The first concert that was scheduled was the Dixie Chicks and The Eagles in 2007. It has even hosted national events like the American Music Awards and 3 season finales of American Idol. It has been a place to record live music and it would host the Primetime Emmy Awards and the 2010 MTV Video Music Awards has been held here.

The National Academy of Recording Arts and Sciences established a museum in 2007 which is dedicated to the history of Grammy awards. It opened during the 50th anniversary of the Grammy Awards. It is made up of 4 floors that is filled with a lot of historical music artifacts. It has a lot of exhibits such as John Lennon Songwriter exhibit that was open during 2010 to 2011. Located on the sidewalks of L.A. Live are lined with bronze records that are like the Hollywood Walk of Fame which honors the top winners of the Grammy Awards such as Song of the Year, Album of the Year, Best New Artist, and Record of the Year.

L.A. Live is also made up of mid to high scale dining which includes Katsuya, Rock’n’Fish, Wolfgang Puck Bar & Grill, Yard House, The Farm of Beverly Hills, Lawry’s, Rosa Mexicana, and Fleming’s Prime Steakhouse & Wine Bar.